APA
Varkey V. O., . (1997). Handbook of marketing management. Pune: Everest Publication.
Chicago
Varkey V O, . 1997. Handbook of marketing management. Pune: Everest Publication.
Harvard
Varkey V. O., . (1997). Handbook of marketing management. Pune: Everest Publication.
MLA
Varkey V O, . Handbook of marketing management. Pune: Everest Publication. 1997.