APA
Rathor B. S., . (1984). Advertising management. Mumbai: Himalaya Publishing House.
Chicago
Rathor B S, . 1984. Advertising management. Mumbai: Himalaya Publishing House.
Harvard
Rathor B. S., . (1984). Advertising management. Mumbai: Himalaya Publishing House.
MLA
Rathor B S, . Advertising management. Mumbai: Himalaya Publishing House. 1984.