APA
Stanton W. J., Etzel M. J. & Walker B. J. (1994). Fundamentals of marketing. New York: McGraw Hill.
Chicago
Stanton William J, Etzel Michael J and Walker Bruce J. 1994. Fundamentals of marketing. New York: McGraw Hill.
Harvard
Stanton W. J., Etzel M. J. and Walker B. J. (1994). Fundamentals of marketing. New York: McGraw Hill.
MLA
Stanton William J, Etzel Michael J and Walker Bruce J. Fundamentals of marketing. New York: McGraw Hill. 1994.