APA
Trivedi A., Trivedi A., Vasavada J. K. & Jadav S. (2017). Fundamentals of marketing. Mumbai: Himalaya Publishing House.
Chicago
Trivedi Ajay, Trivedi Ajay, Vasavada Jagrutkumar K and Jadav Shakunt. 2017. Fundamentals of marketing. Mumbai: Himalaya Publishing House.
Harvard
Trivedi A., Trivedi A., Vasavada J. K. and Jadav S. (2017). Fundamentals of marketing. Mumbai: Himalaya Publishing House.
MLA
Trivedi Ajay, Trivedi Ajay, Vasavada Jagrutkumar K and Jadav Shakunt. Fundamentals of marketing. Mumbai: Himalaya Publishing House. 2017.