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Revealing the corporation Perspectives on identity,image,reputation,corporate branding, and corporate-level marketing

Balmer, John M.T.

Revealing the corporation Perspectives on identity,image,reputation,corporate branding, and corporate-level marketing - London And Newyork Routledge 2003 - 365

Revealing the corporation

ISBN: 0-415-28421-X

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Dewey Class. No.: 658.8

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Revealing the corporation Perspectives on identity,image,reputation,corporate branding, and corporate-level marketing