APA
McCarthy E. J., . (1979). Essentials of marketing. U.S.A: Richard D. Irwin Inc.
Chicago
McCarthy E Jerome, . 1979. Essentials of marketing. U.S.A: Richard D. Irwin Inc.
Harvard
McCarthy E. J., . (1979). Essentials of marketing. U.S.A: Richard D. Irwin Inc.
MLA
McCarthy E Jerome, . Essentials of marketing. U.S.A: Richard D. Irwin Inc. 1979.