APA
Mirchandani G. C., Bhide Y. B., . (1983). Essentials of marketing. Mumbai: India Book House.
Chicago
Mirchandani G C, Bhide Y B, . 1983. Essentials of marketing. Mumbai: India Book House.
Harvard
Mirchandani G. C., Bhide Y. B., . (1983). Essentials of marketing. Mumbai: India Book House.
MLA
Mirchandani G C, Bhide Y B, . Essentials of marketing. Mumbai: India Book House. 1983.