SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Maharshi Karve Vidya Vihar, Karve Road, Pune - 411038

Strategic brand management Research, theory and practice

Pareek, Saroj

Strategic brand management Research, theory and practice - Jaipur Shree Niwas Publications 2012 - 314

Historical origins of branding

978-93-5032-017-4




658.3