SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Maharshi Karve Vidya Vihar, Karve Road, Pune - 411038

Fundamentals of advertising Basic Theory and Concepts

Lal, Ruhi

Fundamentals of advertising Basic Theory and Concepts - Delhi Navyug Books International 2016 - xiv,211 Hb

978-93-82974-51-2




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