APA
Patti C. H., Patti C. H., . (1990). Making effective advertising. New Jersey: Prentice Hall.
Chicago
Patti Charles H, Patti Charles H, . 1990. Making effective advertising. New Jersey: Prentice Hall.
Harvard
Patti C. H., Patti C. H., . (1990). Making effective advertising. New Jersey: Prentice Hall.
MLA
Patti Charles H, Patti Charles H, . Making effective advertising. New Jersey: Prentice Hall. 1990.