APA
Alurkar S., . (2000). Principles of marketing. Pune: Narendra Prakashan.
Chicago
Alurkar S, . 2000. Principles of marketing. Pune: Narendra Prakashan.
Harvard
Alurkar S., . (2000). Principles of marketing. Pune: Narendra Prakashan.
MLA
Alurkar S, . Principles of marketing. Pune: Narendra Prakashan. 2000.