APA
Alurkar S., Alurkar S., Khurana K. & Limaye U. (2000). Principles of marketing. Pune: Narendra Prakashan.
Chicago
Alurkar Sudhir, Alurkar Sudhir, Khurana Khurshid and Limaye Uday. 2000. Principles of marketing. Pune: Narendra Prakashan.
Harvard
Alurkar S., Alurkar S., Khurana K. and Limaye U. (2000). Principles of marketing. Pune: Narendra Prakashan.
MLA
Alurkar Sudhir, Alurkar Sudhir, Khurana Khurshid and Limaye Uday. Principles of marketing. Pune: Narendra Prakashan. 2000.