APA
Alurkar S., Limaye U., Alurkar S. & Patankar A. (2000). Principles of marketing. Pune: Narendra Prakashan.
Chicago
Alurkar Sudhir, Limaye Uday, Alurkar Sudhir and Patankar Anita. 2000. Principles of marketing. Pune: Narendra Prakashan.
Harvard
Alurkar S., Limaye U., Alurkar S. and Patankar A. (2000). Principles of marketing. Pune: Narendra Prakashan.
MLA
Alurkar Sudhir, Limaye Uday, Alurkar Sudhir and Patankar Anita. Principles of marketing. Pune: Narendra Prakashan. 2000.