APA
Jefkins F., . (1982). Introduction to marketing, advertising and public relations. Auckland: Macmillan Publishing Company.
Chicago
Jefkins Frank, . 1982. Introduction to marketing, advertising and public relations. Auckland: Macmillan Publishing Company.
Harvard
Jefkins F., . (1982). Introduction to marketing, advertising and public relations. Auckland: Macmillan Publishing Company.
MLA
Jefkins Frank, . Introduction to marketing, advertising and public relations. Auckland: Macmillan Publishing Company. 1982.