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Marketing in the 21st century Vol.4 Integrated marketing communication

Keillor, Bruce D. (Ed)

Marketing in the 21st century Vol.4 Integrated marketing communication - U.S.A. Praeger 2007 - 305

Consumer behavior

ISBN: 978-0-275-99275-0

Subjects--Facted Index Terms:

Dewey Class. No.: R658.8

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Marketing in the 21st century Vol.4 Integrated marketing communication