APA
Lewis H. G., . (1998). Compelete advertising and marketing handbook. Chennai: East-West Books.
Chicago
Lewis Herschell Gordon, . 1998. Compelete advertising and marketing handbook. Chennai: East-West Books.
Harvard
Lewis H. G., . (1998). Compelete advertising and marketing handbook. Chennai: East-West Books.
MLA
Lewis Herschell Gordon, . Compelete advertising and marketing handbook. Chennai: East-West Books. 1998.