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B2B Brand Management With the cooperation of ines michi

Kotler, Philip

B2B Brand Management With the cooperation of ines michi - New York Springer 2006 - 357

Being known or being one of many

ISBN: 3-540-25360-2

Subjects--Facted Index Terms:

Dewey Class. No.: 658.827

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B2B Brand Management With the cooperation of ines michi