SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Maharshi Karve Vidya Vihar, Karve Road, Pune - 411038

Marketing strategy and competitive positioning

Hooley, Graham J.

Marketing strategy and competitive positioning - Noida Pearson India Education Services Pvt. Ltd. 2009 - xviii, 614

978-81-317-2799-7




658.4012