APA
Payne A., . (1996). Essence of services marketing. New Delhi: Prentice Hall.
Chicago
Payne Adrian, . 1996. Essence of services marketing. New Delhi: Prentice Hall.
Harvard
Payne A., . (1996). Essence of services marketing. New Delhi: Prentice Hall.
MLA
Payne Adrian, . Essence of services marketing. New Delhi: Prentice Hall. 1996.