APA
Mathur U. C., . (2006). Brand management. Delhi: Macmillan Publishing Company.
Chicago
Mathur U C, . 2006. Brand management. Delhi: Macmillan Publishing Company.
Harvard
Mathur U. C., . (2006). Brand management. Delhi: Macmillan Publishing Company.
MLA
Mathur U C, . Brand management. Delhi: Macmillan Publishing Company. 2006.