APA
Balan K. R., . (1995). What the management defines ... public relations refines. New Delhi: Sterling Publishers.
Chicago
Balan K R, . 1995. What the management defines ... public relations refines. New Delhi: Sterling Publishers.
Harvard
Balan K. R., . (1995). What the management defines ... public relations refines. New Delhi: Sterling Publishers.
MLA
Balan K R, . What the management defines ... public relations refines. New Delhi: Sterling Publishers. 1995.