APA
Mauser F. F., . (1961). Modern marketing management. New York: McGraw Hill.
Chicago
Mauser Ferinand F, . 1961. Modern marketing management. New York: McGraw Hill.
Harvard
Mauser F. F., . (1961). Modern marketing management. New York: McGraw Hill.
MLA
Mauser Ferinand F, . Modern marketing management. New York: McGraw Hill. 1961.