APA
Obermeyer H., . (1969). Successful advertising management. New York: McGraw Hill.
Chicago
Obermeyer Henry, . 1969. Successful advertising management. New York: McGraw Hill.
Harvard
Obermeyer H., . (1969). Successful advertising management. New York: McGraw Hill.
MLA
Obermeyer Henry, . Successful advertising management. New York: McGraw Hill. 1969.