SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Maharshi Karve Vidya Vihar, Karve Road, Pune - 411038

Foundations of advertising Theory and practice

Chunawalla, S.A.

Foundations of advertising Theory and practice - 8th rev. ed. - New Delhi Himalaya Publishing House 2015 - 612

978-93-5202-358-5




659.1