APA
Arens W. F., Arens C. & Arens W. F. (2011). Contemporary advertising & integrated marketing communications. New York: McGraw Hill.
Chicago
Arens William F, Arens Christion and Arens William F. 2011. Contemporary advertising & integrated marketing communications. New York: McGraw Hill.
Harvard
Arens W. F., Arens C. and Arens W. F. (2011). Contemporary advertising & integrated marketing communications. New York: McGraw Hill.
MLA
Arens William F, Arens Christion and Arens William F. Contemporary advertising & integrated marketing communications. New York: McGraw Hill. 2011.