SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Maharshi Karve Vidya Vihar, Karve Road, Pune - 411038

Marketing management (Record no. 368425)

MARC details
000 -LEADER
fixed length control field 00325nam a2200157Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-203-1609-6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
250 ## - EDITION STATEMENT
Edition statement 10th ed
245 ## - TITLE STATEMENT
Title Marketing management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2001
365 ## - TRADE PRICE
Price amount 4497
300 ## - PHYSICAL DESCRIPTION
Extent 849
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        BMK-KRC Pune BMK-KRC Pune 06/12/2012 4497.00 1 658.8/Kot/062540 062540 01/10/2025 15/09/2025 4497.00 20/05/2024 Book