SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Maharshi Karve Vidya Vihar, Karve Road, Pune - 411038
Rural Marketing (Record no. 375537)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00346nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-7619-9565-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 307.723 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Velayudhan, Sanal Kumar. |
| 245 ## - TITLE STATEMENT | |
| Title | Rural Marketing |
| Remainder of title | Targeting the non-urban consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Response Books |
| Date of publication, distribution, etc. | 2002 |
| 365 ## - TRADE PRICE | |
| Price amount | 200 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Pb |
| Extent | 195 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BMK-KRC Pune | BMK-KRC Pune | 24/12/2012 | 200.00 | 307.723/Vel/068701 | 068701 | 20/05/2024 | 200.00 | 20/05/2024 | Book |