SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
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Advertising, brands and consumer behaviour (Record no. 387335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5388-392-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, brands and consumer behaviour |
| Remainder of title | Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles |
| Name of publisher, distributor, etc. | SAGE Publications India |
| Date of publication, distribution, etc. | 2020 |
| 365 ## - TRADE PRICE | |
| Price amount | 475 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 266+ |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BMK-KRC Pune | BMK-KRC Pune | 30/06/2021 | 475.00 | 659/Kum/Kri/097230 | 097230 | 20/05/2024 | 475.00 | 20/05/2024 | Book |