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Strategic brand management for B2B Markets (Record no. 387571)

MARC details
000 -LEADER
fixed length control field 00424nam a2200157Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-515-0551-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sarin, sharad
245 ## - TITLE STATEMENT
Title Strategic brand management for B2B Markets
Remainder of title Road Map for organizational transformation
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. SAGE Publications
Date of publication, distribution, etc. 2016
365 ## - TRADE PRICE
Price amount 495
300 ## - PHYSICAL DESCRIPTION
Extent (xxiv),299
520 ## - SUMMARY, ETC.
Summary, etc. thinking about b2b brands
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        BMK-KRC Pune BMK-KRC Pune 11/03/2019 495.00   658.827/Sar/095342 095342 20/05/2024 495.00 20/05/2024 Book