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Study of Advertising and Consumer Reaction to toothpaste Advertising in the City of Mumbai (Record no. 420115)

MARC details
000 -LEADER
fixed length control field 00343nam a2200145Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Shr
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
245 ## - TITLE STATEMENT
Title Study of Advertising and Consumer Reaction to toothpaste Advertising in the City of Mumbai
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term PhD
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Commerce
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shroff, Manjula A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        BMK-KRC Pune BMK-KRC Pune 10/02/2010   Shr/T01048 T01048 20/05/2024 20/05/2024 Thesis