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Advertising principles, problems and cases (Record no. 423211)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00363nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dirksen, Charles J. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising principles, problems and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | D. B. Taraporevala Sons |
| Date of publication, distribution, etc. | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Hb |
| Extent | xviii,690 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kroeger, Arthur |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nicosia, Francesco M |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BMK-KRC Pune | BMK-KRC Pune | 16/01/2013 | 659.1/Dir/035511 | 035511 | 20/05/2024 | 20/05/2024 | Book |