Katz, Helen <br/><br/>
Media handbook  A complete guide to advertising media selection, planning, research, and buying 

 - 5th 
 - New York  Routledge  2014 
 - 232 
<br/><br/><label>ISBN: </label>978-0-415-85671-3 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>659