Bennett, Peter D.(ed) <br/><br/>
Dictionary of marketing terms 

 - 2nd ed 
 - Chicago  1995 
 - xiv,316  Hb 
<br/><br/><label>ISBN: </label>0-8442-3598-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>R658.803