TY  - BOOK
AU  - Vilanilam, J. V.
AU  - Varghese, A. K.
TI  - Advertising basics: A resource guide for beginners
SN  - 0-7619-9810-1
U1  - 659.1 
PY  - 2004///
CY  - London
PB  - Response Books
ER  -