TY  - BOOK
AU  - Mahajan, Vijay
TI  - Rise of rural consumers in developing countries: Harvesting 3 Billion aspirations
SN  - 978-93-860-4232-3
U1  - 339.47 
PY  - 2016///
CY  - New Delhi
PB  - SAGE Publications
N2  - The rural consumer opportunity
ER  -