Mohan,Manendra. <br/><br/>
Advertising management  Concepts and cases 

 - New Delhi  Tata McGraw Hill  1989 
 - xii,418  24cm 
<br/><br/><label>ISBN: </label>0-07-451780-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1