TY - BOOK AU - Shapiro, Stanley J.(Ed) AU - Tadajewski, Mark (Ed) AU - Shultz, Clifford J. (Ed) TI - Macromarketing Vol.4: A global focus marketing systems, societal development, equity and poverty SN - 978-1-84860-704-0 U1 - R658.8 PY - 2009/// CY - Los Angeles PB - SAGE Publications N2 - Marketing and development ER -