Stanton, William J. <br/><br/>
Fundamentals of marketing 

 - 10th ed 
 - New York  McGraw Hill  1994 
 - xxviii,698 
<br/><br/><label>ISBN: </label>0-07-113561-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8