TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Fundamentals of marketing
SN  - 0-07-113561-8
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw Hill
ER  -