TY  - BOOK
AU  - Trivedi, Ajay
AU  - Trivedi, Ajay
AU  - Vasavada, Jagrutkumar K
AU  - Jadav, Shakunt
TI  - Fundamentals of marketing: text & cases
SN  - 978-93-5273-640-9
U1  - 658.8 
PY  - 2017///
CY  - Mumbai
PB  - Himalaya Publishing House
ER  -