TY  - BOOK
AU  - Balmer, John M.T.
AU  - Balmer, John M.T.
TI  - Revealing the corporation: Perspectives on identity,image,reputation,corporate branding, and corporate-level marketing
SN  - 0-415-28421-X
U1  - 658.8 
PY  - 2003///
CY  - London And Newyork
PB  - Routledge
N2  - Revealing the corporation
ER  -