Wirtz, Jochen <br/><br/>
Services marketing  People, Technology, Strategy 

 - 8th Ed 
 - Noida  Pearson  2018 
 - xxii,817 
<br/><br/> Part 1. Understanding Service Products, Consumers, and Markets 
<br/><br/><label>ISBN: </label>978-93-325-8768-7 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8