Rapp, Stan <br/><br/>
Beyond maximarketing  The new power of caring and daring 

 - New York  McGraw Hill  1994 
 - xxvii,313 
<br/><br/><label>ISBN: </label>0-07-015338-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8