McCarthy,E Jerome. <br/><br/>
Essentials of marketing 

 - U.S.A.  Richard D. Irwin Inc  1979 
 - xvii,497  24.5cm 
<br/><br/><label>ISBN: </label>0-256-02142-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8