Baines, Paul <br/><br/>
Essentials of marketing 

 - Oxford  Oxford University Press  2016 
 - 413 
<br/><br/><label>ISBN: </label>978-0-19-873476-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8