Pearson, Stewart <br/><br/>
Building brands directly 

 - London  Macmillan Publishing Company  1996 
 - xvi,432 
<br/><br/><label>ISBN: </label>0-333-63907-3 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658