Keller, Kevin Lane <br/><br/>
Strategic brand management  Building, Measuring and Managing Brand Equity 

 - Noida  Pearson  2015 
 - 586 
<br/><br/><label>ISBN: </label>978-93-325-4220-4 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.827