TY  - BOOK
AU  - Pareek, Saroj
TI  - Strategic brand management: Research, theory and practice
SN  - 978-93-5032-017-4
U1  - 658.3 
PY  - 2012///
CY  - Jaipur
PB  - Shree Niwas Publications
N2  - Historical origins of branding
ER  -