Kumar, S. Ramesh <br/><br/>
Consumer behaviour and branding  Concepts, readings and cases the Indian contexts 

 - Chennai  Pearson  2013 
 - 607 
<br/><br/><label>ISBN: </label>978-81-317-2236-7 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8342