Kotler, Philip <br/><br/>
Marketing management 

 - 10th ed 
 - New Delhi  Prentice Hall  2001 
 - 849 
<br/><br/><label>ISBN: </label>81-203-1609-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8